The Labyrinth’s website was designed to have a minimalist look that highlighted the rings above all, and let the brand’s media establish its visual identity.
Everything is kept simple and to the point to let the rings’ design be the main focus: photos with a composition centring them, a section describing the process of making them, as well as videos of The Labyrinth’s models wearing them.
Homepage : The Centre of Everything
We designed The Labyrinth’s homepage to provide its founder with a base she could build on top of in the future, when she releases new designs or if she decides to make her business more founder-facing.
For the time being, the intention was to highlight the rings more than anything else, which is made clear by the initial hero section which features a close-up on the models wearing the rings.
The hero section is immediately followed by the product collection before any additional information.
A photoshoot behind-the-scenes video immediately follows, as well as a process section stressing what makes The Labyrinth different from other jewelry brands: its small batch, handmade in Toronto and sustainable approach adds to what makes it special besides the rings’ designs.
The Product Page
We made use of drop-down sections to organize the large amounts of information available for each ring. Between the descriptions, the explanation of the pre-order model The Labyrinth works with, the care instructions and the design information, it was important for the brand’s minimalist aesthetic that we did not just display large blocks of text.
The Description’s accordion section opens by default when landing on the product page, but it is up to customers to interact with the remaining information.
The Result
The Labyrinth’s website works as a virtual showroom for a very new brand that is still writing its own story. Its elegant and lets the media establish the visual identity